Who loves to read?? :) 

We want to share some of our favorite books in creativity and innovation to inspire you in your journey. 

(In addition to Rethink Creativity by our Founder!)

Don't see something that should be here? Let us know so that we can add them! Happy reading! 

Last updated September 2018


If you want to take your first dive...

...into creativity, here are five books you should start with.

You can learn all about IDEO and Standford's d.School work in design thinking and creative confidence by Kelley brother's Creative Confidence. For those who are skeptical about your creative confidence, it's a great start. But, seriously, how different are creative people? Let Scott and Carolyn share some scientific baed perception on how different they are in Wired to Create. Hint, they tend to be messy, sensitive and highly emotional at times. Ok but how does that look like in our life? Let Elizabeth take you on a ride on what creativity can look like from a writers perspective in Big Magic. And if you thought stealing (and integrating) other ideas were bad, let Austin change your mind in Steal Like an Artist which is an enlightening breeze. Still skeptical? Let Ed share his journey on how building nothing out of something is possible at Creativity, Inc. Plus, you probably have seen some of their great works thanks to his creative ways to produce animations but also building a team. Great for business leaders who want to understand how you can build your team and environment to be more creative like Pixar.


Want more perspective?

...take a dive into five more of these amazing books.


Did you know how much creativity goes behind choreographing each piece of a dance? Twyla Tharp will share in The Creative Habits why building creative habits are critical to making creative thinking a routine. For those who want analytical and academic background on how creative thinking and decision making works in our brain, pick up Mihaly Csikszentmihalyi's Flow to get satisfying answers and perspective. Educators who want to understand how creative exercise and games can help students build a more open perspective, Tina Seelig's inGenius is a great reading as she shares her experience teaching innovation and creativity classes at Standford University. The War of Art is great for those who want to understand how powerful attitude is in understanding creativity. Both educators and practitioners will enjoy The Art of Possibility by Zanders if they want to understand how creativity can empower individuals to see possibilities in front of adversities in art, music, and relationships.



But I want to know how this makes sense in the business world.

I get it. So do many of us.

What I found to be most impactful is to realize how many other innovators have been change agents in their organizations and field by bringing a different insight. How did they do it? These five researchers and creatives will take you on a journey to show you how experts in ad, government, medical, science, and door designers have.



So... creativity is a mindset? How do I build that?

Many different ways.

It start with asking better questions, having an open mind, seeking grit, being ok with making mistakes and being empathetic. Where do you want to start? 

We have five areas for you to start thinking about.

First, we have to ask a lot of thoughtful questions. But how can we ask a more thoughtful question? Warren Berger explains the power of A More Beautiful Question in his studies in questioning as an educator and researcher. Second, we have to understand that shifting one's mindset means building better assets. David Brooks look in The Road to Character what paths leaders took to build good characteristics and why this is important in our personal growth. Third, we must recognize how powerful having a open mindset is compared to a fixed one. Carol Dweck's research on Mindset will help you get a good glimpse of this. We highly recommend for educators and parents who work with young adults. Fourth, keep track of your happiness. Dr. Emma Seppala can explain in The Happiness Track why happiness is powerful component in our growth. And lastly, remember that building a mindset is a journey. As Neil Gaiman speaks in his Make Good Art speech, making good art takes a lot of effort and time but it is also the most gratifying work as that is something what we can uniquely give back to the universe.


Do you want a free weekly creative inspiration to start off?

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Can I make 'creativity' a habit?

Of course you can! It's probably going to help you in the long run. See what studies are done in habit development to understand why.



How can I be more empathetic? 

Now we are talking.

Glad that you recognized how empathy plays a critical role in our creative thinking. When we are empathetic we are open to more ideas, we are willing to have a 'user-friendly' perspective and be open to surprises. If you are ready to dive a bit deeper into how emotion and empathy plays a role, we have some suggestions for you.



And here are more books that we enjoyed.


Did you know that creativity studies have been around since 1950s?

There are a lot of trends and studies done since then.